JD.com continues to supply its online customers with different products to help them choose their favorite brands. The company has continued to dominate China’s online retail market over the years because of its innovation expertise. The new product to find its way to the Jingdong’s portfolio is the Hungarian wine.JD.com collaborated with Grand Tokaj, the Hungarian top wine producer in launching the product.
The collaboration between Jingdong and Grand Tokaj marks a new beginning for the online retailer. Hungarian wine became the first product from the winery to hit China’s e-commerce market. Grand Tokaj would benefit through JD.com’s aggressiveness in marketing and top-notch delivery strategies.
The drone and other top-rated delivery services would allow the customers to receive the products. Additionally, Jingdong would help the winery in advising on the products needed in the Chinese market. JD.com’s powerful platform would provide the necessary insights that would improve the marketing of Hungarian wine.
Grand Tokaj operates from Tokaj-Hegyalja Wine Region, an area known for producing the best wine in Hungary. Tokaji Aszú is one of the Grand Tokaj’s brands prepared through noble rot process that involves the usage of grapes. The process dates back to the 17th century, specifically in 1630.
According to JD.com statistics, the customers received the products in a significant way. The first 10 hours since the launching period that took place between April 17 to 22 saw the sale of 1,000 bottles of Tokaji Aszú, the winery’s signature. Besides, the brand’s online store in the Dingdong’s platform attracted 400,000 followers on the same day the launching took place. JD.com admitted that such fast accumulation of followers involving alcoholic products slightly matched that of baijiu giant Moutai.
Jingdong’s FCMG President, Carol Fung appreciated the winery’s decision to work with JD.com. She admitted that the Chinese market for imported wine is ripe. She added that having the winery as the first company to provide sweet wine to the JD.com’s platform is a positive move. The Jingdong’s analysis proved that more than three-quarters of Chinese wine consumers go for the imported brands mostly Women and the young generation.
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