Billions of people around all different corners of the globe use financial chips in their cards in order to make in-person and online transactions; millions use blockchain technology in their financial transactions and cryptocurrencies. Yet hardly anyone knows that the creator of both of these two things are in fact the very same person! Serge Belamant is his name, and he grew up in the small town of Tulle, France, before moving at the age of 14 to South Africa with his father who moved in search of more work as a tiler. Find out more about Serge Belamant at Bloomberg.com
Serge Belamant faced his fair share of failures and successes over the years and has much advice in that area; at the end of it all he has created multiple businesses which help different facets of society. It started in 1989 with Net1 UEPS Technologies, where in 1995 he created the chip technology for cards which was licensed to VISA and introduced to Europe. From there, it spread all across the world and has only recently made its way into America. A very skilled coder in his own right, as evident by his creations, this was not always so for the experienced Serge Belamant. He admitted in a recent interview that it “definitely took some time” before he became profitable in business. He had periods of self-doubt, and admits that overcoming them at each stage was like “scar tissue—once you heal yourself of that doubt, your belief in what you’re pursuing is stronger than ever.” In the interviews of most successful people, we see this over and over again. Perhaps the most interesting aspect of the success of Serge Belamant is the business model used to attain greatness. He admits that “I may be slightly old school, or maybe I’m buying into the new school, but I genuinely believe that word of mouth is one of the most powerful marketing tools there is.” So this proves that no matter what your path is, if people can’t relate to it then it doesn’t mean anything. Word of mouth is still, whether online or not, the most important factor in success.
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