Guilherme Paulus is a Success Businessperson Who Also Talks about the Importance of Social Accountability

The tourism sector is very profitable. However, you have to understand the basics that are present in the tourism sector. For instance, you must understand the needs of your clients’ among other things. If you are thinking of venturing into the tourism sector, entrepreneurs such as Guilherme Paulus may serve as worthy role models. Paulus was born and raised in Sao Paulo Brazil. As a resident of Brazil, Paulus has always been passionate about empowering the domestic tourism sector through his international company- CVC Brasil Operadora. Because of this success in the tourism sector, Guilherme Paulus has ever been issued the entrepreneur of the Year Award.

In 1972, Guilherme Paulus and Carlos Vicente joined hands to begin a business venture together. They founded the CVC Brasil Operadora, a tour company that would later dominate the tourism sector in the Latin America region. Prior to delving into the entrepreneurship sector, Paulus was an intern at IBM. Since IBM is a global company, Paulus was able to learn more about the international business world. He used his prowess and knowledge also to ensure that the CVC Brasil Operadora had become an international entity.

As an entrepreneur, you must understand the need of spreading your risks. Paulus is diversifying by opening up numerous stores throughout Brazil on an annual basis. Additionally, he has invested heavily in the CVC Brasil Operadora by ensuring that the company can offer services in the popular malls in Brazil. A strategy is also an important thing when running a business. Paulus is launching the new stores in areas that have a scarce population. The main strategy here revolves around attracting clients from the densely populated areas. Since people are always after something unique, people will always travel from one place to another thus ensuring that the newly established stores have a new type of clientele.

Guilherme Paulus is an entrepreneur who always speaks about the importance of social accountability. As a philanthropist, he realized that he could make a positive impact by partnering with non-profit organizations. For starters, such organizations were formed so that they may help out the disadvantaged people in the society. These organizations are also geared towards helping out with a specific cause. Paulus can extend a helping hand to the community by funding these organizations thus ensuring people have access to various amenities such as education.

For details: exame.abril.com.br/noticias-sobre/guilherme-paulus/

Dan Bethelmy-Rada: Innovator of R.A.W. Ingredients

Consumers are always looking for natural products that will have fewer consequences on Earth. There is a need for items that are completely natural and have a sense of sustainability. Dan Bethelmy-Rada, the global brand president for Matrix, has capitalized on this new-found desire by clients. Matrix is a professional hair care brand that meets the needs of their United States consumers. This is why Dan Bethelmy-Rada decided to create R.A.W., a revolutionary line that creates hair products that are environmentally-conscious. But it wasn’t an easy task to accomplish.

Making products that matched the standards of L’Oreal, while maintaining ingredients that were biodegradable was not simple. Dan Bethelmy-Rada and his team of specialists worked hard to find the right chemical process that would distort raw material and match the needs of the customers. Once they achieved this, they then had to persuade customers to seek out their new line of sustainable products.

Through the education of R.A.W., Dan Bethelmy-Rada and his team have informed stylists and hairdressers from over 700 salons in the United States of their water use. They provide professionals with solutions such as through videos that are uploaded on Youtube. They also took this challenge to the streets, daring everyone to live more sustainably, piquing curiosity about the new line of products.

The results from the launch seem to be overwhelmingly positive, which Dan Bethelmy-Rada is quite happy to see. Customers notice a difference in quality from the natural products involved. Perhaps with these positive remarks, Dan Bethelmy-Rada will be successful in his next endeavor, launching on the European market. With this new direction, Dan hopes to gauge just how open the rest of the world might be to the R.A.W. movement. It is no secret that consumers are looking more to products that are entirely natural with minimal environmental impacts, but it is a whole different story to ask one to change their habits. Dan Bethelmy-Rada believes that this is doable with enough coaxing. That humans are capable of living more sustainably with the proper education. That is why R.A.W. will continue to expand and grow to reach more countries. The United States was merely a test run.