THE REAL REAL DELVING INTO THE BEAUTY WORLD

The WWD recently published an article about how the The Real Real started discreetly introducing beauty products to their online site, and also in their physical locations in Manhattan and Las Vegas, NV since the holidays. The Chief Merchant of The Real Real, Rati Levesque, comment in this recent news and said that the company has decided to try out selected beauty goods with the intention of perfecting their costumers’ luxury experience by offering the most complete desirable selection of products in all departments from clothing, to home, to beauty. She also said that this addition is just the beginning, but that the company is planning to buy more into this category.

The Real Real is well known for its consignment business, and although adding brand new beauty goods contradicts this business model, it does support the company’s vision of offering green products. Some of the brands that they are partnering with include: Rahua, Babo Botanicals, In Fiore, Olio E Osso, Uma Oils, and Cap Beauty, along with others. There is word that the brands are selling the merchandise directly to the company.

The Real Real is the newest fashion retailer to dig deeper into the beauty industry. Other corporations, such as: Antropologie, Free People, Madewell, and Forever 21, who recently open eight new beauty-based products stores across the country, are also making initiatives to invest into this enterprise. Commentaries have said that The Real Real is moving into this direction, with most likely, the intention of establishing the company’s statues, and authorities in the beauty field, do agree that fashion retailers will look into adding beauty goods with the purpose of doing just that, or brining in more costumers.

Julie Wainwright, founder and CEO of The Real Real, comment in a recent interview and stated that the company is looking into partnering up with brands to sell new beauty and home goods through their company, and that there is also special sales coming up, and possible connections to expand their business into these categories.

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