The internet has played a significant role in the world of digital marketing. Most thriving organizations are beginning to adopt guerilla-advertising techniques in the traditional promotional campaign. Precisely, the guerrilla-marketing tactic works well through staged events that use promotional models, costumed promoters and unusual types of signage. Interestingly, Lori Senecal is among the remarkable and competent individuals working diligently to revolutionalize the advertising industry by binding social media platforms, technologists, and advertising experts. Led by Senecal, the team uses appealing images and other creative means in the most accessed media channels to attract the attention of buyers. Facebook, Ad blocking, Google, mobile advertising, and the use of real people are among the top current trends in the advertising industry.
Facebook is a huge internet platform with an overwhelming number of users across the globe. With the new technology, most marketing agents have turned to Facebook marketing recently. To marketing prospects, Facebook is not only a social platform but also a creative channel to market their products by innovatively engaging with their target clients. For instance, companies like CP +B have always been in the front line to encourage their clients to make use of Facebook’s unparalleled advantage to link with their target customers through bi-directional communication and creative engagement. According to Lori Senecal, Facebook advertising works best when advertisers have a goal, plan, and create effective Facebook ads that incorporate appealing visual experience, take account of real people, tap into human emotions, and eliminates aggravations among many others.
According to Fast Company, Lori Senecal is currently serving as the President and Global CEO of Crispin Porter & Bogusky, LLC. The powered business leader is among the creative leaders in the digital marketing industries. Actually, she coordinates close to 10 international offices at CP +B. Lori Senecal started her professional career at Interpublic Group companies. She has been running the organization’s business culture for 2 years now.
Due to her hard-working culture, CP + B were enlisted among the creative innovators of the year in 2016. The New York-based, Lori Senecal has helped the CP + B firm by raising its revenues by 21% through creative risk taking techniques. For instance, for Lori Senecal, creativity is not only a talent to her but also a behavior. Follow Lori Senecal on Twitter.