Commitments of Lori Senecal in the Advertising Industry

The internet has played a significant role in the world of digital marketing. Most thriving organizations are beginning to adopt guerilla-advertising techniques in the traditional promotional campaign. Precisely, the guerrilla-marketing tactic works well through staged events that use promotional models, costumed promoters and unusual types of signage. Interestingly, Lori Senecal is among the remarkable and competent individuals working diligently to revolutionalize the advertising industry by binding social media platforms, technologists, and advertising experts. Led by Senecal, the team uses appealing images and other creative means in the most accessed media channels to attract the attention of buyers. Facebook, Ad blocking, Google, mobile advertising, and the use of real people are among the top current trends in the advertising industry.

Facebook is a huge internet platform with an overwhelming number of users across the globe. With the new technology, most marketing agents have turned to Facebook marketing recently. To marketing prospects, Facebook is not only a social platform but also a creative channel to market their products by innovatively engaging with their target clients. For instance, companies like CP +B have always been in the front line to encourage their clients to make use of Facebook’s unparalleled advantage to link with their target customers through bi-directional communication and creative engagement. According to Lori Senecal, Facebook advertising works best when advertisers have a goal, plan, and create effective Facebook ads that incorporate appealing visual experience, take account of real people, tap into human emotions, and eliminates aggravations among many others.

According to Fast Company, Lori Senecal is currently serving as the President and Global CEO of Crispin Porter & Bogusky, LLC. The powered business leader is among the creative leaders in the digital marketing industries. Actually, she coordinates close to 10 international offices at CP +B. Lori Senecal started her professional career at Interpublic Group companies. She has been running the organization’s business culture for 2 years now.

Due to her hard-working culture, CP + B were enlisted among the creative innovators of the year in 2016. The New York-based, Lori Senecal has helped the CP + B firm by raising its revenues by 21% through creative risk taking techniques. For instance, for Lori Senecal, creativity is not only a talent to her but also a behavior. Follow Lori Senecal on Twitter.

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Orange Coast College

A former instructor at Orange Coast College (OCC) recently made a considerable contribution of $1 million intended for the new planetarium the college is building.

Ninety-one year old retired professor Mary McChesney said in a statement while she has aged, her love for the college is very much full of life and the gift is an assurance for a stimulating future. The gift was devised as a mark of respect for her late partner, Adelyn Bonin, also a professor at the college, who passed away earlier this year.

The gift will equip OCC with a Foucault pendulum, a piece of equipment used to display the rotation of the Earth.

McChesney taught English and Spanish for 33 years before she gave up her work at the college, according to a story at She continued to be an on-going donor to the Orange Coast College Foundation and to scholarships.

Doug Bennett, executive director of the Orange Coast College Foundation, said there were conversations about McChesney’s gift but he could never have envisioned her benevolence.

According to Bennett, the inclusive budget is roughly $20 million with the greater part of the funding issued from a 2012 bond measure and contributions of $2.6 million including McChesney’s.

Orange Coast College laid the foundation for the new planetarium last year with the intent to launch the planetarium before the 2018 fall semester. The new facility will entail a 129-seat auditorium compared to the 35 seats available in the old planetarium and an exhibit hall that highlights a sphere display globe.

The new planetarium will be available to not only OCC students but to students in kindergarten through high school as well as community residents.

Orange Coast College, which was founded in 1947, currently provides 24,000 undergraduate students with two year associate of art and science degrees and certificates of achievements in the trades, licenses trades and skilled professions.

The 164 acre campus of Orange Coast College is situated in Costa Mesa, California. Orange Coast College ranks first of Orange County’s community college in the number of students it transfers to the University of California and California State University.

Andrew Rocklage: Chasing Entrepreneurship

With dreams of becoming an entrepreneur and independent businessman, Andrew Rocklage has recently taken the leap towards his goal. Possessing a diverse background and an ever-changing to-do list, Andrew managed to tackle all obstacles and propel himself above and beyond his greatest expectations.

The once upon a time lawyer, currently operates a well known and globally established franchise. Although nothing came with ease, the self dependency and hard work ethic of Andrew allowed him to follow his dreams.

Andrew’s career first began to form in 2009. The Boston native graduated from the University of Massachusetts at Amherst-Isenberg with a Bachelors of Science.

The Cum Laude graduate shared a keen interest in athleticism and fitness throughout his early college experience. He also studied Sports Management and Economics.

Constantly expending his knowledge, Andrew decided to continue his secondary studies. He enrolled into the Suffolk University Law School. In 2013, he completed his studies with a Juris Doctor Law degree. Between his previous srudies, Andrew manages to secure an internship position for Major League Lacrosse.

During his internship, Andrew developed an even higher interest in sports and fitness. While building various friendships, it was his reputation as a dedicated worker that would solidify him as one of the most notable names throughout Massachusetts.

Andrew put his hard earned law degree to use, securing a position as a law clerk. In just a short period of time, he became the Corporate Counsel for EPIRUS Biopharmaceutical company.

His job duties included legal counseling and legal advising for the entire company.

During his career with EPIRUS Biopharmaceutical company, Andrew began searching for businesses to open. Throughout his search, he came across a lifetime opportunity. An established business known as SkyZone became avaliable. Pursuing his intial dreams, Andrew quickly relocated to Florida where he opened his very first SkyZone franchise in 2015.

SkyZone is the wods largest indoor trampoline franchise. The store combines athleticism, family and fun together for all of its guest.

After the success of his first location, Anthony decided to open his second SkyZone location in Florida. Learn more about Andrew Rocklage: and

With a broad background in sports, business management and leadership, it comes as no suprise that Andrew’s SkyZone locations are amongst the most popular and well run of all.

Once considered an up and coming lawyer, Andrew now uses his time and energy towards his very own business. As they continue to florish, Anthony plans on growing and expanding his stores and the SkyZone brand.

His noticeable passion towards his personal achievements helped him attain his desired career goals. In just a few short years, Andrew Rocklage made the transformation from lawyer to entrepreneur.

Mike Baur’s Revolutionary Spirit That Led To The Start Of Swiss Startup Factory

Mike Baur started Swiss Startup Factory with his partners Max Meister and Oliver Walze in December 2014 to address the major complications faced by business entrepreneurs. He attributes the origin of the idea to motivation from his mentor Jean Claude Biver. Mike commented that their primal need to start Swiss Startup was to have a platform that fully funded by a private firm ,deferring from most accelerators which are under the government’s sponsorship.


Swiss Startup is greatly supported by enterprises that have a strong inclination towards financial tech firms. Other partners include Red Bull Media House, AMAG, and Helvetia. The organization majorly works with startup tech entrepreneurs looking for a boost into the international platform.


Mike Baur is a Freiburg native whose entrepreneurial spirit is an attribute he’s held since a tender age. Mike started his career in the finance arena and grew to become an expert before branching out independently to start Swiss. He became a managing partner at UBS in Zurich in 2000 and rose to become a chief executive officer after eight years. He received additional roles to privately draft the visionary plan for the firm that would set on a higher level among competitors.


Mike Baur is not slow to adapt to change when the previous path ceases to yield results. He left the banking industry when it proved to stop generating the necessary satisfaction. He persuaded some of his colleagues to join him in setting up a revolutionary organization whose benefits would override those of the bank. He commented that his growth is not limited to a particular industry or company and advises professionals to keep an observant eye on banking trends and make affirmative decisions to grow even when they may offset the pre-existing system.


Swiss Startup Factory offers a three month program entailing a mentorship, networking opportunity and office spaces that set the perfect environment for entrepreneurs to grow. Mike’s vision played a key role in affording Swiss Startup the 2016 Goldback Group and Fintech Fusion partnerships. Mike Baur gained an appointment as CTI Investment’s deputy managing director, adding to Swiss’ growth rate. Swiss Startup works in unison with Fintech to affect their mission in French, Germany and Switzerland with equal measure. Mike commented that the marriage is the core of the firm’s international growth, explaining that it helps to plan the use of resources and skillsets despite the difference in culture and language in the regions.